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Pricing accessibility work — a practical guide for agencies
A practical guide for agencies on pricing accessibility work, scoping WCAG deliverables, and avoiding underquoting or overpromising.
Published 16 June 2026By Nigel Houghton
Accessibility is now a standard part of digital delivery. Clients expect it to be considered, scoped, and delivered responsibly, yet many agencies still struggle to price accessibility work with confidence.
Under-quote it, and you absorb the cost.
Over-quote it, and the work never gets approved.
Avoid it entirely, and you risk delivery issues later.
This guide explains how confident agencies price accessibility work clearly, safely, and sustainably, without guesswork, panic, or overpromising.